Planning Activities

An activityClosed Any targeted action or measure taken by a company to promote its products or services, attract customers, or increase sales. is any targeted action or measure taken by your company to promote its products or services, attract customers, or increase sales. Activities can take various forms, such as advertising, public relations, sales promotion, direct marketing, online marketing, events or social media marketing. The aim of these activities is to attract the attention of the target groupClosed A specific segment of consumers who are the most likely to buy a company's products or services. This group shares common characteristics that make them more likely to purchase, such as demographics, interests, and behaviors., arouse interest in the products or services offered, and ultimately promote sales.

Within Uptempo Platform, activities are structured in a hierarchyClosed The organizational structure of folders, sub-folders and investment plans in Spend. and represented with their in-market dates in the Timeline View:

How the hierarchy is structured is determined during implementation in cooperation with the marketing department, so that the structure meets the requirements of your company. In many cases the following, or a similar structure is used:

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