Structure of Your Marketing Activities

You map your marketing activities in the tree structure with planning activities. In the following example, you can see the Company (as root element) - Region - Product - Campaign - Channel levels.

If you click on an element, subordinate elements are expanded or collapsed. The definitions for the structure, the color display and the use of the icons is probably defined differently for your company. If you have any questions, please contact your administrator.

Note

If you are not an administrator, you will probably not reach all marketing activities, but only a selection.

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You can find out how to define and plan the structure of your marketing activities in Structural Planning.