Texts and Images
In this section, you learn how to edit the texts and images of the document. The template designer chooses which content you can edit and which editing options you can use in the template.

Open the Content tab. If the document contains a variable (that is, an editable text), this variable is displayed. The image below shows a text variable for which you can choose between multiple alternative texts:
To display different variables, you have several options:
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In the document preview, select a box by clicking its object handle. Its corresponding variables are then displayed. Go through the boxes one after the other.
If no boxes with a frame are displayed, check whether the Show Elements function is activated under > More Actions > Settings. If the function is not activated, choose Show Elements. Now, check whether any box is displayed with a frame. If no box with a frame is displayed, no editable content is available. In this case, you can finish editing the document. -
If you want to see all variables of a page on the Content tab, select the Show all editable contents on current page or the Group editable contents of the current page entry in the Displayed editable content selection list. All the variables are then listed one below the other. Note that the template designer may have deactivated this function under some circumstances. Note that this behavior is different for HTML templates than for INDD templates.

The template designer has chosen how you can edit the variables in the template. The following sections describe the different editing options.
Note
Note that the template designer provides you with useful information about the variable in some circumstances. In this case, the icon is displayed next to the variable. When you position the cursor on the
icon, the information from the template designer is displayed in a tool tip. Alternatively, help texts are displayed at the bottom of the tab.
If you cannot access any help texts, the icon is not displayed and the help text area at the bottom of the tab does not display any text.

The following editing options are available for text variables:
Editing option |
Description |
Recognizable by |
---|---|---|
Text entry |
You can write the text yourself. |
You can enter text in the input field. Formatting functions may be displayed above the input field. |
Choice of alternative texts |
The template designer specifies alternative texts from which you can select a text. |
The Select alternative text button is displayed. |
Editing a formula result |
The variable content is generated by a formula. This can be the result of a mathematical calculation or the compilation of data from different sources according to certain rules, e.g. an address. |
Below the variable the checkbox Overwrite formula result manually is displayed. If you activate the checkbox, you can edit the variable. |
You can also combine a text entry and the choice of alternative texts. This means that, for example, you select an alternative text, but can still re-edit or even fully replace it.

To edit a text variable, you can also activate an editor in the template. You can then format the text, for example, by making it bold or italic. The options available in the editor depend on the settings in the template. For more information, see Text Editor.

The following editing options are available for image variables:
Editing option |
Description |
Recognizable by |
---|---|---|
Choice of different sources |
You can freely select images from various sources:
If you have access to the Media Pool module:
Note: please note that under some circumstances this search returns fewer hits than the direct search in the Media Pool. The reason for this is that a search started from Brand Template Builder has more restrictions (for example, the list includes only assets for which the properties Print quality and Suitable for Brand Template Builder are activated). |
The Add Assets button is displayed. Images from the Media Pool may also be displayed. |
Choice of alternative images |
The template designer specifies alternative images from which you can select an image. |
In addition to the original image, at least one alternative image is displayed. |
The choice of different sources and choice of alternative images can also be combined.

The template designer may give you the option of selecting a section of the image. In this case, the button is displayed on the previews for the images. If you click the button, the Crop Image dialog box opens. For more information, see Selecting an Image Section.

Picklists can also be displayed on the Content tab. The template designer uses picklists to provide you with centrally managed texts and images.
Example
A brochure contains a field in which the address of the affiliate that creates and publishes the brochure is to be printed. The addresses of all the affiliates are managed in the system. The template designer has therefore linked the centrally managed data with the address field.
In the document editor, two picklists are displayed on the Content tab. The lists cascade (that is, the display of the second list is dependent on the selection in the first list). The second picklist is therefore grayed out until you have made a selection in the first list:
In this example, there are multiple affiliates in each city. To ensure that you do not need to select the affiliate in an unclear and long list, first select the city in which the affiliate is located:
Then, choose an affiliate in the selected city in the second picklist:
The address data for the selected affiliate is automatically written to the assigned variables and can also be viewed in the document preview after you refresh it.
Usually, you cannot see the corresponding variables on the Content tab. If you can, the template designer may have allowed you to re-edit the data.
Note the following points:
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Instead of two picklists, you may see more cascading lists, lists that are independent of each other, or only one list on the Content tab in some circumstances. This depends on your use case.
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If only the content of a variable is dependent on the picklist, the picklist may be displayed directly next to the variable.
Note
Note that the display of entries in lists may depend on the affiliate IDs that are selected for you. As a result, when you edit documents based on the same template, you may see different entries if you are assigned different affiliate IDs during editing.

In the case of an HTML document, there are variables that are equivalent to the boxes in the document preview. There may also be variables without a corresponding box in the preview (for example, if you are working with an HTML attribute or on animated banner). You may also not be able to identify a relationship between the variables and the changed boxes:
Example: the content is calculated by a formula.
For this purpose, you enter values in one or more variables (for example, a discount in %). If configured accordingly, Brand Template Builder calculates the content for one or more boxes (for example, a discounted price).
If you do not understand the relationships, use the icon to see the tool tips that the template designer provides for you. If this information is insufficient, contact the template designer.

In the next step, you prepare for publication in the Media Pool module (see Preparing for Publication in the Media Pool Module).